Pranjal Ranka

Designing

people trust

Architect by education. I design enterprise AI products, and build the teams that take them from structure to $1B.

Pranjal Ranka in a pink blazer, smiling with hands on hips
  • $1B+Annual recurring revenueGrown from $220M in the business unit I set design strategy for
  • AI/ML agents shippedAcross 4 products
  • Designers hired and ledAcross two business units
  • Global innovation awardsFor the workspace redesign

Selected work

Foundation for AI product screens
Strategist + hands-on designer8 min read
ServiceNow, 2024

Foundation for AI

What
Redesigned the flagship workspace around AI, built on a reusable playbook model.
How
Brought three horizons to leadership: a local fix, modular design, an AI-first vision. Led the team and designed the hardest flows.
Why
Growth was execution-led with no shared north star. Revenue dipped, adoption was low and tickets were rising.

$750M → $1B+ business unit revenue · 25% higher NetSat · 21% fewer support tickets

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From visibility to value product screens
Design leader6 min read
ServiceNow, 2022–23

From visibility to value

What
Repositioned Cloud Insights from cost visibility to cost accountability, a FinOps product.
How
Three teams with three jobs: budgeting, monitoring and accountability. Shipped an MVP to prove it.
Why
Adoption sat under 10% and the product was up for sunset. 35% of workloads were oversized and nobody owned the budget.

Active users rose from under 10% to 34% after the pivot

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Herald product screens
Hands-on lead designer7 min read
Google, 2018–19

Herald

What
Google’s internal finance tool for planning, forecasting and tracking spend.
How
Discover, define, design, deliver. Nine cross-functional workshops to align teams, and a principle: help, don’t take over.
Why
Finance work was spread across too many tools. Analysts aggregated data by hand and the data was stale.

From a hackathon prototype with 20 users to 87 of 190 teams and $42B in budget at launch

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What people say

Pranjal is one of those rare design leaders who brings both creative vision and operational excellence. She’s built and led a global UX team that consistently delivers polished experiences… more
BOBradley OwenSenior Director of Product Management, ServiceNow
Pranjal is a strategic design leader who excels at building bridges across product and engineering. Her leadership style is all about trust and autonomy… more
VAVinita AtreSenior Product Designer, ServiceNow
She led with compassion and with a strategic design vision that successfully led multiple high impact projects at scale. more
MDMark DornStaff Product Designer, ServiceNow
Her workshops were a game changer and really pushed us to think differently. Any team would be lucky to have her. more
RTRohan TyagiDirector of Product Management, Salesforce
She brought a much-welcomed, passionate voice to my team, knowing when to compromise and when to stand her ground. She’d be an asset to any forward-thinking design team. more
SGScott Garsed-DonnellyVP, User Experience + Design AI, Entertainment Partners
She’s a truly talented product designer, who is able to distill complex business requirements into beautiful outcomes. more
BBBrian BaileyVice President, Design Lead, J.P. Morgan
Pranjal is a conscientious and dedicated designer who keeps an eye on trends and inspirations, seeing beyond their surface to discern their deeper lessons. more
ELEdwin LiSenior Product Designer
I know Pranjal as a designer who seeks out difficult problems and opportunities to innovate. more
NTNadya TrilloSenior Manager, UX Design, Charles Schwab
She holds a high bar and expects accountability, but she also creates the space for people to grow into it. She does not micromanage. She builds capability. more
SMSean McDermottAssociate Product Designer, ServiceNow
I was consistently impressed by her ability to balance complexity across multiple teams and product areas simultaneously. more
JUJohnatan UribeProduct Designer, ServiceNow
She is also a warm and caring manager, supporting her team and helping to remove obstacles in their way to achieving success. more
AAAdam ArmsteadSr. Manager, Product Design, ServiceNow
It was abundantly clear she cared about her team and about doing good work, and this kind of drive is the foundation for success… more
JZJason ZiccardiSr Manager, Product Design, ServiceNow
She is capable of turning complex problems into elegant and user-centric driven designs. more
AEAbdalla EmamFounder and Managing Partner, Indy Pixels Ventures
Pranjal would be an outstanding design leader in any organization! more
JTJason TwuChief Business Officer, Avalon Labs
Pranjal is a quick learner and her contributions have made a significant impact across several products. more
SGShantanu GarudVP, UX & Product Management, TriNet