← All work

Earlier work

Projects from 2009 to 2015, at 8x8 and with startup clients at 1designid, kept as the case studies I wrote at the time. Scroll inside each one to read it.

Configuration Manager

8x8, 2015. An online portal where administrators set up and manage their company’s phone system. It merged two older admin tools into one. Design director and me, a PM, a content writer and 8 engineers.

Configuration Manager case study: goals, discovery, design and outcome

8x8 online store

8x8, 2014–2015. A self-service catalog so small businesses can buy phone service without talking to sales. About 30% time saved for sales reps, and 30% monthly growth in self-serve sign-ups.

8x8 online store case study: discovery, customer insights, ideation, testing and outcome

Physician analytics

Startup client. A care analytics engine that helps physicians step in early for high-risk patients. Research with three physicians in an accountable care organization.

Physician analytics case study: challenge, research, sketches and final UI

Healthcare Manager

Startup client. A web app for case managers and social workers caring for high-risk patients at home, built from contextual interviews with case workers.

Healthcare Manager case study: brief, research, sketches, prototype and visual design

DealFlo

Startup client. A native iOS app where bankers, attorneys, accountants and other professionals exchange referrals with trusted partners.

DealFlo case study: research, wireframes and app screens

PetMatch

Concept project. A responsive app with two-way matching for adopters and shelter volunteers, built from a survey, shelter interviews and competitive analysis.

PetMatch case study: discovery, survey results and interviews

Post-It

Concept project. A design exercise for a logistics company: track, analyze and optimize outbound deliveries from shipper to recipient.

Post-It case study: overview and discovery