
Strategist + hands-on designer8 min read
Foundation for AI
- What
- Redesigned the flagship workspace around AI, built on a reusable playbook model.
- How
- Brought three horizons to leadership: a local fix, modular design, an AI-first vision. Led the team and designed the hardest flows.
- Why
- Growth was execution-led with no shared north star. Revenue dipped, adoption was low and tickets were rising.
$750M → $1B+ business unit revenue · 25% higher NetSat · 21% fewer support tickets
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